There are stories told that no one believes anymore -not even the grandmothers or the children-, this city was built on cities that were buried in the center of America.

The premise was the following: arrive at Fazenda Pilar to do something extraordinary. It was June 2017 when it finally happened. It was a race against time, if I couldn’t prove that the farm had the potential of producing high quality coffee that could sell for better prices, it would be converted into soy and corn plantations that were more profitable.

I started in the Specialty Coffee segment of the industry. The funny part is, back then, I didn’t even know what Specialty Coffee was.

Lessons learned from farming coffee in Antigua Guatemala.
My name is Josué Morales and I have been in the coffee industry since 2003. Seventeen years ago, I was absolutely skeptical about organic coffee and about organic agriculture in general.